STRATEGIC COMMUNICATIONS

Aligning marketing and technology is essential for strategic communications. Through use of project management, communication and lead generation tools like HubSpot, marketing efforts are effective and efficient while gathering measurable feedback. We provide a range of services from comprehensive marketing support to specific initiatives like thought leadership.

STRATEGIC STORY WRITING SERVICE

Sparktrack created Strategic Story Writing in 2022 as a service based on expertise in story, modern integrated public relations tactics, marketplace relevancy, and the interest of leaders to share their story on a more personal level as it connects to their professional life.

The first portion of the service, Chapter 1, is about capturing and writing the story to convey a POV. The second portion, Chapter 2, is about getting that POV out there in a variety of free or affordable ways by re-purposing story to generate media or external features that add key credibility.

Grab the OVERVIEW here!

FOLLOW THE CEO SERVICE

Sparktrack created Follow the CEO in 2023 as a service to capture the engagement, impact, and conversations in the daily life of a CEO through offering an additional in-person lens to distill the meaning and messaging to teams, clients, and external audiences. This type of capture of CEO activities provides an archived and actionable feedback loop to measure effectiveness. It also provides visual and people-based connections to the further extend the CEO’s efforts to benefit the business.

There are two service levels: a light detail, and a moderate detail. Both involving enlisting dedicated support to capture these moments and share with the appropriate immediacy, which is of great value in business growth, leadership, and culture.

Grab the OVERVIEW here!

MARKETING SUPPORT

Sparktrack serves in a marketing director role, overseeing the priorities and an articulate build of marketing activities to support business results in start-up, growth or reposition modes. Through a partnership with Authentic Brand, outsourcers of Fractional CMO’s to businesses, Sparktrack is an Ally Partner, supporting fractionals with thought leadership development and support.

THOUGHT LEADERSHIP

Starting with why is the avenue in to crafting the story of thought leadership. With all of the opportunities at our fingertips, it’s tempting to say yes to almost everything that presents itself. Or try something a few times, and seeing no traction, abandon it. We provide a long-term strategy, criteria, consistency and intention around thought leadership to ensure it connects back to focused business growth and opportunities.